Fifteen years of making organizations worth following.
I’m Caitlin Rulien, a communications strategist working with nonprofits, municipalities, agencies, and growing companies. I handle social, content, and campaigns for organizations that need senior thinking without a full-time hire.
● Currently booking new engagements for fall 2026.
241,568
views on a town of 8,424 residents, in seven months
$83,492
raised at a nonprofit gala, up 35% year over year
#1 of 4
on LinkedIn against tracked competitors, for an enterprise brand
6
agency partners who have retained me since 2021
SELECTED WORK
Three engagements, three kinds of client.
Municipal communications, nonprofit fundraising, and enterprise B2B social. Full case studies on the Work page.
MUNICIPAL
Town of Seabrook, New Hampshire
Sole manager of the town’s Facebook presence — emergency notices, elections, public works, and community events.
29×
the town’s population reached, in views, during 2026
NONPROFIT
Child Guidance Center Gala
Five-year client. I own the annual fundraiser campaign end to end: social, email, print copy, design briefs, and event project management.
+35%
raised year over year, on flat attendance
ENTERPRISE, VIA EDELMAN
Samsung Ads
Organic and paid social across LinkedIn and Instagram, plus the monthly client report with competitive benchmarking.
#1 of 4
ahead of every tracked competitor on LinkedIn
IN THEIR WORDS
“I had the pleasure of working with Caitlin on our municipal social media accounts, and I can confidently say she is exceptional at what she does. Her attention to detail is unmatched.”
Sophie Smith — Account Manager, MAYO Designs (former)
“She came in during numerous transitions on the account, and I could not have hoped for a better team member… made the client feel immediately at ease.”
Stefan Held — VP Business Marketing, Edelman, on the Samsung Ads account
“A fantastic copywriter whose creative spark and understanding of our brand significantly enhanced our social media presence, email campaigns, and SEO efforts.”
Verónica C. Rodríguez — VP of Operations & Marketing, Stop At Nothing
WHO I’VE WORKED WITH
BRANDS, THROUGH AGENCY PARTNERS
Pfizer · Samsung Ads · Siemens · PowerSchool · Otsuka Precision Health · Ubersuggest · National Association of Intercollegiate Athletics · Holiday Inn KCI
AGENCY PARTNERS
Edelman · We. Communications · Neil Patel Digital · MAYO Designs · Voltage KC · Klever Programmatic
PUBLIC SECTOR & NONPROFIT
Town of Seabrook NH · York ME Department of Public Works · Child Guidance Center · League of Women Voters · VOTE411 · Public Citizen’s Global Trade Watch
Have something in mind?
Tell me what you’re working on and I’ll tell you honestly whether I’m the right person for it.